David Poulos is host of ...For Advisors and Pinnacle's Director of Marketing.
Dave has over thirty years of marketing experience, with a Bachelor of Science degree in Marketing Communications from Northeastern University. Through his consulting firm, he served as a marketing and branding consultant to a host of clients, including American Airlines, Coca Cola, and MasterCard. He is also the author of the award-winning book, The Marketing Doctor’s Survival Notes, and has published over 30 articles on a variety of marketing topics in nationally-published news magazines and websites.
“ . . . you want to cultivate a mindset where you do feel that your value is substantial and you stand in that value and you do it in a confident manner, but not an arrogant manner. And when you achieve that level, and you demonstrate that authenticity, these conversations, they go very well,…
“. . . our biggest focus was that just be able to see the same two or three studies cited again and again and again in support of this belief that active management was not creating value. And we just wanted to look and say, “All right, but we have all these other papers, and…
“The best way for most advisors to deal with compliance is to really integrate it into the overall operations and workflows of the business. So identifying how you service your clients, how you maintain information, how your systems work, and essentially aligning a lot of those business activities with the normal operational flows of your…
“I think that people tend to look for an advisor that they feel comfortable with and they can relate to. So, I did start with quite a few fairly young families. I had my first daughter in 2002 and my second in 2005. So I was in this place where, we were a young, married,…
“The average person’s sphere of influence has actually shrunk from a face to face basis, despite people having lots more connections digitally, in terms of “Friends” on Facebook or Followers on Twitter or Instagram. Once advisors have exhausted the pool of face to face referral opportunities, their growth typically plateaus, without a way to scale…
“The way you can outperform, the way you can say your company is adding value is through manager selection. And the way we did manager selection is through picking mutual funds. So I think that’s where everybody started, and actually where a lot of the industry remains. But it was after that 2000-2001 bear market,…
“ . . . The PRISM continuity planning solution is really very simple, it’s designed to address the three primary concerns that advisors have. The first of which is, overwhelmingly, “Will this take care of my clients in the event something were to happen to me? Will they be in good hands should something happen…
“ . . . they’re very low cost. They’re highly liquid. ETFs are transparent, so you always know what’s in them. They’re very tax efficient. And, you know, you kind of get instant diversification, too. So depending on what you buy, there’s a lot of different options of ETFs . . .” – Carl Noble…
“ . . . growth is the keyword these days. You need to grow. Everybody wants to grow. The question is how to grow. So, I think it’s primarily a combination of best practices and scale. And they go hand in hand.” – Charles Paikert, Senior Editor, Financial Planning Charles Paikert is…
Welcome to “ . . . For Advisors”, the podcast for and about financial advisors. “…For Advisors” will be covering a wide range of practice management and advisory topics to help you, the smaller financial advisor, better manage and grow your practice.