David Poulos is host of ...For Advisors and Pinnacle's Director of Marketing. Dave has over thirty years of marketing experience, with a Bachelor of Science degree in Marketing Communications from Northeastern University. Through his consulting firm, he served as a marketing and branding consultant to a host of clients, including American Airlines, Coca Cola, and MasterCard. He is also the author of the award-winning book, The Marketing Doctor’s Survival Notes, and has published over 30 articles on a variety of marketing topics in nationally-published news magazines and websites.

Episode 5: David Poulos on Growth Marketing

“The average person’s sphere of influence has actually shrunk from a face to face basis, despite people having lots more connections digitally, in terms of “Friends” on Facebook or Followers on Twitter or Instagram. Once advisors have exhausted the pool of face to face referral opportunities, their growth typically plateaus, without a way to scale…