David Poulos is host of ...For Advisors and Pinnacle's Director of Marketing. Dave has over thirty years of marketing experience, with a Bachelor of Science degree in Marketing Communications from Northeastern University. Through his consulting firm, he served as a marketing and branding consultant to a host of clients, including American Airlines, Coca Cola, and MasterCard. He is also the author of the award-winning book, The Marketing Doctor’s Survival Notes, and has published over 30 articles on a variety of marketing topics in nationally-published news magazines and websites.

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I think we can all agree that 2020 was not the most placid year, in terms of the markets or our lives or the lives of our clients – if 2020 has taught us anything, it’s that you never know what to expect. For all that turmoil, clients experienced even more volatility, both in the…