Do Losses Truly Loom Larger Than Gains?

By Michael Kitces

Loss aversion—the idea that losses hurt more than gains feel good—is one of the most well-known insights of behavioral economics. …read more

Source:: Nerd’s Eye View

Category: From the Corner OfficeBy Peter McGratty CFA January 24, 2018

Author: Peter McGratty CFA

http://www.pinnacleadvisorsolutions.com/

Peter is co-founder and Vice President of Strategic Partnerships of Pinnacle Advisor Solutions. With more than twenty years of experience in finance Peter is responsible for all aspects of the business including sales and marketing and business development.

Do Losses Truly Loom Larger Than Gains?

Author: Peter McGratty CFA

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